Content marketing is the soil in which inbound marketing grows. It is a beacon for the search engines and the source of valuable, lead-generating content.

And developing content is expensive.

We can only justify creating more content if we can increase the revenue generated for each content visitor.

Enter Conversion Rate Optimization, or CRO.

Conversion optimization is a discipline designed to deliver more leads, subscribers and customers from the traffic your content is earning.

Brian Massey presenting at Social Media Week 2018

Attendees will learn:

• Why content marketers must be scientists
• The rules of a content page
• How do drive action from content
• How to communicate success