April 15-17 | 2025

The virtual conference for conversion optimizers and marketers

Marketing jobs will not be taken by AI. They will be taken by someone using AI.

2024 was the last year we could all “wait and see” on the shifts in the digital marketing world. We believe 2025 is the year we “use it or lose it.”

Your job and the business you support are going to be different. This year.

We’re assembling the smartest people we know to show us what tools and techniques we’ll be using.

These are the skills we believe are baseline skills for marketers in 2025.

  • Gen AI in our tools and at our fingertips
  • Accessible data and analytics
  • Reducing costs of paid ads
  • Building a career in marketing in 2025

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Why We’re the Ones to do This

We’ve been doing Conversion Research and Optimization (CRO) for 18 years.

We have never seen so many shifts in online marketing at once. Brian Massey remembers a time before the Internet, and this, he says, is bigger.

We’ve always been the early adopters, the ones raising the alarm.

We know the people who will guide us through 2025 and make sure we and our clients are successful.

Marketers have always been asked to do more with less. Now it may actually be possible to do a lot more in less time.

The Program

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Three Days, Three Tracks

In three days, you should get everything you need to thrive in 2025.

Ideas
Analysis
Experimentation

Networking

Just because this is online doesn’t mean you won’t meet your peers, industry leaders, and potential collaborators. Join interactive virtual lounges, curated to spark meaningful conversations.

Speakers and Topics

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Talia Wolf

Breakup with Traditional CRO

Ben Skrainka, Amazon

Building an Effective Mature Science Platform

Drake Som

Staying Ahead in Experimentation as AI Takes Off

Andrew Yedlin, Speaker

Andrew Yedlin

Take Bigger Swings: How to boost your odds of a winning A/B test

 Eric Boggs. Source LinkedIn

Eric Boggs

Authenticity, Trust, & Audience

 Justin Rondeau headshot

Justin Rondeau

Do no harm testing: How I stack the deck in my experiment’s favor
Marin Perez Headshot

Marin Perez

Beat the Bots: Building a Marketing Career AI Won’t Steal

 Mario Castelli Headshot

Mario Castelli

AI Copywriting

 Patrizia Giampá Headshot

Patrizia Giampá

How AI Tools Like Sentiment and Review Analysis Shape the Future of CX Strategies

Alex Siarheyeu headshot

Alex Siarheyeu

The Evolution of AI Personalization: From Segments to Self-Learning AI

 Timothy Chan Headshot

Timothy “Tim” Chan

Unlocking A/B Testing for B2B Businesses

 Andy Crestodina

Andy Crestodina

AI for B2B Content and Lead Generation

Cornelia Schnell

Rapid experimentation and how AI makes it possible

 Joe Putnam Headshot

Joe Putnam

Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts

 Florent Buisson Headshot

Florent Buisson

Generative AI and LM World

Jared Macdonald Headshot

Jared Macdonald

Asking Better Questions

 Lea Pica Headshot

Lea Pica

Lights, Camera … No Action (Keynote)

 Deborah O'Malley Headshot

Deborah O’Malley

7 Jobs AI Can Bring to The Experimentation Industry
Michael Pilolla Headshot

Michael Pilolla

Beyond A/B Testing: How AI Is Redefining Conversion Optimization

 Kyle Akerman Headshot

Kyle Akerman

How small marketing teams with limited time and budget can successfully measure and optimize performance

To put our new knowledge to the test, we’ll be creating an AI Agent
trained on all of the content presented at Conversion Live 2025.

Instead of downloading slides and watching full presentations,
you’ll be able to ask ConversionMind questions.

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Conversion Live Frequently Asked Questions

Yes, we’ve been envisioning Conversion Live for more than a decade, but we’re launching it this year in partnership with KA Media. They have decades of experience hosting virtual and physical events, and we’re excited to work with them.

Two things: the focus and format.

Focus: We want to create a space where even old pros like us can learn and grow. So we’re inviting speakers and practitioners who are on the cutting edge of conversion optimization, people who are applying new tactics, running new experiments, and using new technology. Our focus isn’t on what’s always worked but on what’s going to work next month or next year.

Format: We get it. You don’t go to conferences just to learn. You want to network, meet with new and old friends, and get inspired, so we’re scheduling plenty of networking time. In our virtual lounge, you’ll be able to select a table and chat with small groups or one-on-one. We’ve even scheduled happy hours and speed networking!

To provide a rich experience, we’ll host Conversion Live on a platform designed to replicate a physical event. It has a virtual lounge where you can wander from table to table, sit anywhere to join a conversation, and get to know the other attendees.

In past events hosted by KA Media, the lounge was the most popular feature, earning rave reviews. It allowed people to make new friends, negotiate deals, and laugh together.

It’s a lot, we know, but we’ve gone to physical events that were worse: three days on hard wooden chairs. You can log in from your phone, if you prefer, though the experiences is better on a full-sized computer.

Conversion Live is a live event, so most speakers will be live. You’ll be able to raise your hands, ask questions, and even join them on the stage if invited. A few speakers have a conflict, so they’ll pre-record their presentation. However, you’ll still have a live host who can answer questions and comments.

Yes! We’d love to consider your presentation. Visit KA Media and submit a form with the subject, “Speaker Application: Conversion Live 2025.” Your message should include your credentials, the topic of your presentation, and a brief description or outline of what you’ll cover.