Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?”
Why do Conversion Scientists wear a lab coat?
This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows to a number of interesting topics.
- What is a Conversion Scientist?
- Earning the trust of your potential customers.
- The counter-intuitive way to generate more telephone calls.
- Why we spend too much time telling people what we offer and not enough time on their needs.
- Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.
You should certainly give this a listen, or pop over the the Brainfluence Blog to read the transcript.
This interview originally appeared on Roger Dooley’s Brainfluence Podcast.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.