You Are What You Wear: Why Conversion Scientists Wear a Lab Coat

Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?”

Why do Conversion Scientists wear a lab coat?

This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows to a number of interesting topics.

        

  • What is a Conversion Scientist?
  •     

  • Earning the trust of your potential customers.
  •     

  • The counter-intuitive way to generate more telephone calls.
  •     

  • Why we spend too much time telling people what we offer and not enough time on their needs.
  •     

  • Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.

You should certainly give this a listen, or pop over the the Brainfluence Blog to read the transcript.

Play
If you enjoyed this, please leave a review on iTunes!

This interview originally appeared on Roger Dooley’s Brainfluence Podcast.

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

Post Signature

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Play