Why Your Visitors are Ignoring You: Personas vs. Demographics

Conversion Hotel Keynote: creating personas instead of relying solely on demographics to find target market

The Brad Pitt Shuffle: we’d all like to think that our target market is pretty sexy.  It’s good looking, it has money, it has style.  If you’d like to keep up this charade because it makes you feel better, by all means.

When we try to sell to everyone, our message becomes confusing.
When we try to sell to everyone, our message becomes confusing.
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But if you’re ready to figure out why your marketing campaign isn’t working, it’s time to remove yourself from this little dance and turn yourself into the Digital Dr. Frankenstein you really are.  Use all of the resources you have at your disposal to create the ideal fake customer, and you’ll realize that you can target your campaign in a way you didn’t think possible.  Listen to a Brian’s keynote summary to get an idea of what we mean.

Brian Massey keynote overview from Conversion Hotel 2014 from webanalisten on Vimeo.