value proposition

Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript.

How would you find a 508% increase in leads from your most important landing page? Here’s how Comnio did it. What Makes Up Your Value Proposition I’m often asked questions like, “What would you test first on a landing page?” and, “What do you test on landing pages that most often increases conversions?” At Conversion…

The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions…

Apple has joined the posers. “We love our customers!” “We are the leader!” “We start by asking, ‘How will it make you feel?’” Apple was one of those brands that just didn’t have to say how they worked. They created products we didn’t expect and then showed us the products — with the same style…

Your value proposition, value statement, unique selling proposition or offer are critical to getting seen, heard or read. At Enviromedia the art works, but the science keeps them from capitalizing on their genius.