value proposition

Visitors Need Value Propositions

Your website visitors need value propositions because, given too many options, most people’s decision making process shuts down and they default to making no choice at all. Out on the internet, consumers have a million choices.  And most of the time, all of the choices look the same to consumers. This drives people crazy.  How…

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Conversion Optimization Tools Make You Leaner than Lean

Developing a Maximum Viable Non-Product (MVNP)

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript.

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