ux

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How to Use Emotional Triggers to Increase Conversions

Mary Rose Maguire is the managing partner (with her husband) of Maguire Copywriting. Before she began her own copywriting agency, she produced copy in various corporate industries for over 25 years. The bulk of her copywriting experience has been produced for businesses selling to other businesses (B2B). She found that her clients had a terrible…

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Build a Landing Page with a 50% Conversion Rate [Webinar]

Talking about landing pages that convert is one of a Conversion Scientist’s favorite conversation topics. It’s even something that plays a huge part in their dating lives, and one of Conversion Scientist Brian Massey’s most popular presentations is still the Chemistry of the Landing Page. Your Conversion Rate Will Make or Break Your Campaigns Conversion…

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7 Ideas Stolen from Online Retailers Who Will Kill It This Holiday

Retail season is just three months away.  Surprise! Come again?! Yes it’s true. Between the months of November and late December, many businesses who generate significant profit online will experience an increase in traffic and (hopefully) sales. How do you know if your website is fully prepared to take full advantage of the holiday rush?…

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Build a Website Optimization Team

Your Own Conversion Optimization Team

We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the site. If you were to build your own conversion optimization team, this is…

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UX vs. CRO Webinar Replay

The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part of our CRO efforts….

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How Many Customers Are You Losing Due to Responsive Web Design?

The increasing popularity of a variety of devices to access the internet—ranging from small handheld phones to tablets and laptops—have led web designers and marketers to work on approaches to make the devices more compatible with Internet usage. They are studying ease of scrolling and navigation, visual appeal, support of different screen sizes, richer experiences…

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10 ways to optimize your content strategy

10 Ways to Accelerate and Improve Lead Generation

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t…

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Conversion Rate Optimization is Good for a Laugh with Joanna Wiebe and Brian Massey [WEBINAR]

Why are these conversion rate optimization experts laughing? At first, the questions sounded pretty serious: “How often should you be emailing your customers?”  “What’s the best wording for a CTA (call to action)?”  “What should every conversion rate optimization team include?” Brian Massey and Joanna Wiebe of Copyhackers teamed up to answer questions like these…

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Conversion Sciences roadtripping to Chicago on June 2

Going Mobile for Mobile Conversions [Hello Chicago]

If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobile to spread the results of our…

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10 Customer-Delighting Checkout Usability Techniques

There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the crowds at the malls, there are some frustrations that send customers screaming into another room, vowing to never again push the “Proceed to Checkout” button. Well, maybe not…

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