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How to Drive eCommerce Sales Without Discounting [INFOGRAPHIC]

During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thirds. Offering discounts during the holidays kind of seems like a given. Everyone does…

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8 Posts That Affect Your Blog’s Organic Traffic

How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from…

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7 Ideas Stolen from Online Retailers Who Will Kill It This Holiday

Retail season is just three months away.  Surprise! Come again?! Yes it’s true. Between the months of November and late December, many businesses who generate significant profit online will experience an increase in traffic and (hopefully) sales. How do you know if your website is fully prepared to take full advantage of the holiday rush?…

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5 Welcome Email Tests To Turn Tryers into Buyers

Email is still the most effective strategy for onboarding visitors. By “onboarding” we mean: Getting tryers to use the product so they can become buyers Getting buyers to use the product so they become long-term subscribers Getting repeat buyers to share their appreciation of the product Yes, email is important to your business. It can’t…

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7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all…

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Four Lessons Learned

Can you send a daily email to a business-to-business email list?   One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back again and let me make my case again.   There is no better…

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