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Is converison optimization a real science Brian Massey on ecommerce.

Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

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Your guide to creating an online quiz to drive sales feature image

How to Design an Awesome Online Quiz to Drive Sales

In a previous article, we looked at five examples of companies that had success using online quizzes. We’ve seen the end result to each of these success stories and the marketing strategies they incorporated along with their quizzes, but what about the journey they took to get there? Without the proper guide, creating an effective…

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storytelling in video

6 Ways Successful Videos Use Stories

In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The…

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Pick the landing page templates that maximize conversions.

Landing Page Templates that Maximize Conversions

What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, Texas just south of the Conversion Capital of the World….

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A New Book From Jeffrey and Bryan Eisenberg

It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and ground breaking volumes, such as Call to Action and AB Testing. These books…

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B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.

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