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Turn a 10 Second Ecommerce Transaction into 10 Minutes

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked…

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How to Design an Awesome Online Quiz to Drive Sales

In a previous article, we looked at five examples of companies that had success using online quizzes. We’ve seen the end result to each of these success stories and the marketing strategies they incorporated along with their quizzes, but what about the journey they took to get there? Without the proper guide, creating an effective…

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7 Ideas Stolen from Online Retailers Who Will Kill It This Holiday

Retail season is just three months away.  Surprise! Come again?! Yes it’s true. Between the months of November and late December, many businesses who generate significant profit online will experience an increase in traffic and (hopefully) sales. How do you know if your website is fully prepared to take full advantage of the holiday rush?…

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Close the Conversion Gap. Cater to the Impulse Purchase

If you are anything like me, you’ve made your fair share impulsive purchases online. Unlike trekking into brick-and-mortar, I never get on the Internet with the intent of pulling out my credit card. Yet, inevitably, I’ve got two food delivery subscriptions and a blouse from the JCrew factory store shipping out tomorrow. Are your visitors…

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nothing screams sale like a smart cta

5 Smart Calls-to-Action That Make Visitors Click

Companies will typically spend $92 to bring customers to their site, but only $1 to convert them. Traffic is only half the solution to a successful online business. If you’re putting 90% of your effort into driving traffic to your site, and minimal effort into optimizing your site for conversions then you may as well…

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From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]

Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is…

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Selling Visual Products Online: Case Study

How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or service. That’s right, even services. For some, it’s difficult to…

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Playing E-commerce Product Page Roulette [AUDIO]

What parts of your ecommerce product page are seen in the crucial first seconds of a visit? What’s the worst and the best thing that could happen to your e-commerce site? The answer is that a Conversion Scientist tried to buy something from you. It’s good because, we are very likely to write about our…

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