pricing

impulse buying feature image

Close the Conversion Gap. Cater to the Impulse Purchase

If you are anything like me, you’ve made your fair share impulsive purchases online. Unlike trekking into brick-and-mortar, I never get on the Internet with the intent of pulling out my credit card. Yet, inevitably, I’ve got two food delivery subscriptions and a blouse from the JCrew factory store shipping out tomorrow. Are your visitors…

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Pick the landing page templates that maximize conversions.

Landing Page Templates that Maximize Conversions

What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, Texas just south of the Conversion Capital of the World….

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The Science of Pricing [INFOGRAPHIC]

Choosing the right price for your product can be stressful and confusing: Pick a low price and you’ll earn too little from your sales, pick a high price and you’ll sell only a few products. So, what is the best pricing practice for my product? The following infographic by Blog Growth will show you 7…

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How Big is the Optimizely “Test Snooping” Problem

How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their test data.   We are able to see this…

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Science of Pricing – From Blog Growth

The brilliant minds over at Blog Growth posed  an important question recently; What’s the best price for your products? While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product. Check out the amazing infographic Blog Growth put together to break down the…

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Is it smart to advertise free stuff?

Why would I pay to advertise free information? Does it make sense? The answer is, “Yes.” On December 10, I’m going to show you the techniques marketers use to make it pay, and I’m going to do it with your content. Why, you might ask, does it make sense to use your scarce marketing dollars…

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