marketing metrics

What are some strategies for reducing bounce rate?

This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leaving almost immediately after arriving at your site. This metric provides for…

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Building a Website Optimization Business [AUDIO]

Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading his business. Brian talks about client negotiations, how he feels about his employees (hint: nothing but good feelings!),…

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