marketing math

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4 Ways to Get a CRO Budget for Next Year

If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization….

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Close the Conversion Gap. Cater to the Impulse Purchase

If you are anything like me, you’ve made your fair share impulsive purchases online. Unlike trekking into brick-and-mortar, I never get on the Internet with the intent of pulling out my credit card. Yet, inevitably, I’ve got two food delivery subscriptions and a blouse from the JCrew factory store shipping out tomorrow. Are your visitors…

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What is Your Basic Unit of Upside?

This number — The Basic Unit of Upside, or BUU — offers simple insight into the effect of website optimization on your business. My new Marketing land article answers some burning questions for your business. If these questions aren’t burning in your mind, then why not? Click for a Conversion Rate Upside Report that does…

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President’s Money Marketing Math [Infograph]

  George Washington. Abraham Lincoln. Ulysses S. Grant. Alexander Hamilton. Benjamin Franklin. Andrew Jackson. We know their names. We know what they have done for the United States of America. Some were great Presidents who led the United States through epic battles, others broke through the barriers of segregation. One was the very first US…

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Does Higher Engagement mean Higher Conversion Rates?

We’ve just finished some very interesting research here at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely to convert to leads or sales. If they…

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What Conversion Metrics Should a Job Seeker Examine?

Find out at the Door64 Tech Fair and Extraordinary Interviews Seminar For a Conversion Scientist, life is full of A/B tests. You find them everywhere. We are naturally curious creatures, always wondering why people behave the way they do. The answers are rarely obvious. For example, I have been monitoring a sort of A/B split…

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