heatmaps

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Turn a 10 Second Ecommerce Transaction into 10 Minutes

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked…

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4 Ways to Get a CRO Budget for Next Year

If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to ask how much to budget for conversion optimization….

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How to Create a Hypothesis List and Get a Date, Too

As a Conversion Scientist, I used my background in Conversion Rate Optimization and Landing Pages to create the first draft of my OkCupid profile, the landing page of me. I utilized the chemistry of a successful landing page formula to make sure I hit all the known conversion points. OkCupid’s setup will limit me in…

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Build a Website Optimization Team

Your Own Conversion Optimization Team

We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the site. If you were to build your own conversion optimization team, this is…

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The Many Lessons of Heatmap Tests: For Further Study

19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL Jan 05, 2013 01:04 pm Comments:  @Peeplaja has just saved you a whole lot of time. He’s done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.Spend some time with…

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