for further study

For Further Study - Curated for the Curious

Why We Need CRO and Personality Traits of CRO Experts

What are the Conversion Scientists reading these days? Forbes: Why CRO Is Absolutely Essential in 2015 Forbes doesn’t mince words when talking about CRO. Author Niel Patel has built several online businesses, including CrazyEgg and KISSMetrics. He would know. The article starts off with a great insignt: “Conversion optimizaiton works.” So, how did you do this year?…

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Are You a CRO Junkie and More – For Further Study

The Strongest Online Persuader You’ll Ever Encounter: Yourself The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.Dr. Aaron Balick maps out how our overburdened Ego does it’s best…

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Big Testing is Better Than Big Data – For Further Study

Big Data is Good—But Big Testing is Better | Chief Marketer @chiefmartec “out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes.” You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company…

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