consumer behavior

Where are your customers on the gender divide?

Data Reveals Shocking Truth: Men and Women Shop Differently [INFOGRAPHIC]

If it’s backed by data, it’s not sexist. At least that’s what we tell ourselves. If the data says it’s true, it’s not stereotyping. We all know men and women shop differently. Except when they don’t. So this daring infographic, conspiring with the numbers to perpetuate some of our favorite stereotypes definitely caught our eye….

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Predicting the Unpredictable Consumer

In this presentation, I talk about predicting the future. The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work. Because, really, all of us are predicting the future. When we’re building our sites…

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How to Know Your Audience like a Psychologist

If Psychology is the practice of understanding a person through their actions and behaviors, isn’t website optimization pretty much the same thing? The folks who invited me to speak at the Chinwag Psych Conference in London think so. Here’s why. What a person says they are feeling and thinking doesn’t let a psychologist know what…

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