case studies

8 Advanced Tactics For Increasing Your B2B Telephone Sales

Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts, more than doubling the difficulty of landing sales over the phone. But as you know, phone sales certainly aren’t dead. They just require a higher level of strategy…

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Turn a 10 Second Ecommerce Transaction into 10 Minutes

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked…

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How to Design an Awesome Online Quiz to Drive Sales

In a previous article, we looked at five examples of companies that had success using online quizzes. We’ve seen the end result to each of these success stories and the marketing strategies they incorporated along with their quizzes, but what about the journey they took to get there? Without the proper guide, creating an effective…

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Close the Conversion Gap. Cater to the Impulse Purchase

If you are anything like me, you’ve made your fair share impulsive purchases online. Unlike trekking into brick-and-mortar, I never get on the Internet with the intent of pulling out my credit card. Yet, inevitably, I’ve got two food delivery subscriptions and a blouse from the JCrew factory store shipping out tomorrow. Are your visitors…

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From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]

Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is…

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How Many Steps Should Your Online Checkout Have? [CASE STUDY]

SwellNoMore is one business that changed its cart for technical reasons, and ended up changing their visitors behavior in the process. How many steps should your checkout process have? There are conflicting theories. Some believe that every click, every step offers visitors another chance to abandon the process. They believe that the checkout process should…

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Selling Visual Products Online: Case Study

How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or service. That’s right, even services. For some, it’s difficult to…

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