bounce rate

A Call to End CRO Forever

The optimization industry is plagued most by a  poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) that defines an industry or organization is crucial to its success. We all know of organizations who’ve been carried by their TLA. IBM comes immediately to…

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10 ways to optimize your content strategy

10 Ways to Accelerate and Improve Lead Generation

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t…

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Conversion Sciences roadtripping to Chicago on June 2

Going Mobile for Mobile Conversions [Hello Chicago]

If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobile to spread the results of our…

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Where can conversion rate optimizers find the best breakfast tacos?

Austin Has The Highest Number of Website Optimizers per Capita

Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9. Website optimizers aren’t your…

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A Conversion Optimization Supernova in Austin

Conversion Optimization Supernova

In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. Instant Subscription If Austin is the conversion capital of the world, it was a supernova of conversion optimization brilliance…

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29 Marketing Experts Speak Their Mind At One Conference

Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at the UnGagged Unconvention. Use the discount code SCIENTIST for a reduced rate. Imagine…

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12 Rules for Maximizing Conversions from AdWords

Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long as you have the right mindset, resources and strategy, you can make…

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Effective Luxury Landing Pages: Page Critique

Well-heeled travelers will enjoy a private guided tour of the world’s various wine-making regions. Colin Simpson of Into the Vineyard arranges these advantures for them. Into the Vineyard tours are tailored and personalized to the individual, setting themself apart from other packaged, run-of-the-mill wine vacations. Colin came to us with a landing page built on…

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