adwords

10 ways to optimize your content strategy

10 Ways to Accelerate and Improve Lead Generation

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t…

Read Post

12 Rules for Maximizing Conversions from AdWords

Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long as you have the right mindset, resources and strategy, you can make…

Read Post

Are You a CRO Junkie and More – For Further Study

The Strongest Online Persuader You’ll Ever Encounter: Yourself The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.Dr. Aaron Balick maps out how our overburdened Ego does it’s best…

Read Post

Build an Audience for your Video in 7 Days

This is a guest post by Mike Tyler. A leader without an audience is just a man yelling things. There comes a time when every marketer faces the decision of whether to pursue video as part of their marketing strategy. The difficulties in this venture come in several forms. For example, you’ll need to determine…

Read Post

Tracking Paypal With Google Analytics and Google AdWords

Tracking PayPal with Google Analytics and Google AdWords – Loves Data Blog Feb 11, 2013 12:05 pm Comments: PayPal is a preferred method of payment for many of your visitors. Even if you’ve got a merchant account and gateway all setup, you should consider PayPal as an alternative source. However, measuring transactions through PayPal is…

Read Post

Mobile + Phone Calls = Higher Conversion Rates

This is a guest post by Jason Wells of LogMyCalls, who has some interesting data on the power of phone calls – and good reasons to measure your web-influenced call traffic. One of the byproducts of the mobile marketing explosion is an increase in the number of phone calls businesses receive. BIA/Kelsey, in a report…

Read Post

B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.

Read Post

Send this to a friend