Social Moonshine: Converting Social Media Connections to Leads and Sales

In your rush to get as many Likes, Follows, Connections and +1’s as you can, have you thought about how you are going to turn those fans and friends into leads and sales? This 13 minute video introduces you to the tools you need. You’ll learn:

  1. What are the components of social conversion?
  2. What is a Social Media Landing Page?
  3. What is the difference between an on-network and off-network strategy?
  4. What can you do with Facebook applications to increase conversion rates?

Watch on YouTube

This was originally presented at PubCon Las Vegas and you can see me at PubCon Hawaii this year.

For more on social media strategy, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist. You’ll also get a free 40 minute video on your Conversion Formula.