In this presentation, I talk about predicting the future.
The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work.
Because, really, all of us are predicting the future. When we’re building our sites and we’re putting our ads out, we’re trying to predict what that ad or that site is going to do for our business.
We’re all trying to predict the future and we’re not very good at it.