What is The Conversion Scientist reading this week?
If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog.
Here’s a great example of how he uses research to deliver actionable advice to marketers and business owners like us.
This is a great overview of Landing Page best practices complete with examples. You’ll find a lot in common with our
- Headlines and Ad Copy
- Clear and Concise Headlines
- Impeccable Grammar
- Trust indicators
- Call to Action
- Lose the Links
- Visuals (images)
- Above the Fold
- Always be testing
We just can’t get enough info on landing pages. We love them.
This article helps you design landing pages for three kinds of visitors:
- Cold visitors (no they don’t live up north)
- Warm visitors (not necessarily friendly)
- Hot visitors (don’t necessarily got it goin’ on)
How do you address these different visitors? Read on.
Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.