What is The Conversion Scientist reading this week?
If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog.
Here’s a great example of how he uses research to deliver actionable advice to marketers and business owners like us.
This is a great overview of Landing Page best practices complete with examples. You’ll find a lot in common with our
- Headlines and Ad Copy
- Clear and Concise Headlines
- Impeccable Grammar
- Trust indicators
- Call to Action
- Lose the Links
- Visuals (images)
- Above the Fold
- Always be testing
We just can’t get enough info on landing pages. We love them.
This article helps you design landing pages for three kinds of visitors:
- Cold visitors (no they don’t live up north)
- Warm visitors (not necessarily friendly)
- Hot visitors (don’t necessarily got it goin’ on)
How do you address these different visitors? Read on.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.