Mobile Best Practices can be Huge Mistakes

don't let the bestpraciclopse eat your mobile conversion rates feature image

What is a best practice?

Commercial or professional procedures that are accepted or prescribed as being the most effective.

It’s something that works much of the time in similar situations.

What is a conversion insight?

Conversion optimization is finding the unique things on your unique site that drive your unique visitors to do more of what you want them to do.

A conversion insight is something that works for one audience in one situation.

Sometimes a best practice will work in a unique situation. But the two efforts are fundamentally different. Many best practices are informed by a long history of conversion insight.

We don’t have that luxury in mobile. It hasn’t been around long enough for us to identify best practices that are informed by conversion insights. There’s no such thing as a mobile best practice.

There. We said it [again].

Why do we keep asking about mobile best practices?

There are this many ways to potentially increase the UXO of a mobile website.

How many ways can you increase conversions for your website? This many.
How many ways can you increase conversions for your website? This many.

For someone setting up a mobile website, these look like the eyes of a monster.

The "Infinite Solutions Monster" scares us into looking for best practices.
The “Infinite Solutions Monster” scares us into looking for best practices.

It’s terrifying.

So naturally we reach for some guidance when designing our mobile sites. We reach for a swig of best practices. We go looking for a unicorn.

We want to find the Best Practices Unicorns as a shortcut to optimizing.
We want to find the Best Practices Unicorns as a shortcut to optimizing.

Don’t Be That Marketer

We have tested several approaches that have improved the performance of mobile websites. They have put more money into the pockets of our customers. They have increased call volumes to incredible levels. They have generated new life-giving subscribers.

Some of them might work for you. You should find out for yourself.

Everyday Behavioral Sciences Webinar

How do you diagnose a poor performing landing page?

Sticky shows us how to use eye-tracking to build landing pages with killer conversion rates.
  • Why behavioral science is your new superpower.
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Watch On Demand

Conversion Sciences Reveals Its Secrets

You have three opportunities around the world to hear what we’ve learned about the mobile web this fall.

        

  1. Conversion Scientist Joel Harvey can be seen in London, UK on October 28th at Hero Conference.
  2.     

  3. On November 5th Joel will be back stateside in Chicago, IL, USA for Content Jam.GPeC Conference
  4.     

  5. On November 24th, company founder Brian Massey will present at GPeC in Bucharest, Romania.

Our opinions are definitely controversial, but that’s fine with us. When you hear what we have to say, we know you’re going to change the way you treat your mobile visitors. We have the data to back it up.

You’ll walk away knowing:

Joel aged a bit while waiting for a mobile site to load
Joel aged a bit while waiting for a mobile site to load
        

  • Why responsive web design is losing you customers
  •     

  • How Apple and Android users behave differently
  •     

  • Why you might need an alternative conversion goal on mobile
  •     

  • Where to start A/B testing your mobile site
  •     

  • How to make sure your customers don’t look like this guy by the time your site loads…
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Trina Bolfing is the Content Scientist at Conversion Sciences.