Measure Email to the Dollars and Make Yourself Invaluable

It’s time to stop boring people with how good your open rates and click-through rates are. Tell them what each and every person on your list is worth in dollars by measuring Revenue per Recipient (RPR). When you track the results of your emails down to the dollar, you track your own value down to the dollar.

From Marketing Land: Marketing Power Processes: Tracking Email To The Dollars by Brian Massey

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Power Process: Ignore Email Open Rates & Click-Through Rates

Revenue-Per-Recipient (RPR) Ties Marketing to the Money

Like trees in the winter, it’s important to prune and shape your email list.

Most email clients now show the subject line and the beginning of an email in the inbox view.

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.