It’s Too Late to Optimize. It’s Too Laaaaaate.

It's too late to optimize lyrics.

One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune.

It’s also one of those songs that our brains like to play with.

“It’s too late to order fries. It’s too laaaaate.”

Every year when September rolls around, my brain hears a different word than “Apologize.”

“It’s too late to optimize. It’s too laaaaaate.”

Do you hear it? Many of the businesses we work with have huge spikes in traffic during the November and December holiday season. Unfortunately, if we hear from them in September, we have to confess that they’ve missed the window to do meaningful conversion optimization before the holiday rush locks everything down.

“It’s too late to optimize…”


It may not be too late to optimize.

Right now, it’s not too late to optimize. We can make meaningful progress on your conversion rate before Black Friday and Cyber Monday hit.

If you would like to ride the holiday season with 10% or 15% more sales, we can help you.

But we have to start soon.

Contact us now and ask about our Conversion Catalyst™, our proven 120-day process for finding improvements quickly and scientifically.

Optimize so you don’t have to apologize.

You tell me that you need me, then you go and cut me down.
You tell me that you’re sorry, didn’t think I’d turn around, and say.
It’s too late to optimize. It’s too laaaaaate.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.