Landing Pages: Grilling The Conversion Scientist™

Brian Massey in a Dark Room with Joe Kerschbaum

It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon.

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He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk about

        

  • Making great offers
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  • Giving visitors a way to take action
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  • Providing Proof and Trust
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  • What business porn is
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  • Ways to avoid abandonment

We learn that pretty pages often aren’t the highest converting pages. If pretty always won, I’d be president by now.

3Q DIGITAL DOWNLOAD EPISODE 13: CONVERSION OPTIMIZATION

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.