There’s comfort in familiarity. Whether it’s an old favorite dish at a neighborhood restaurant, or a sweatshirt you’ve kept in the closet since high school, people like to stick to what they know. The new and unknown is unfamiliar and a little daunting. And it keeps people from branching out to trying new things.
This applies to your website as well. When a first time visitor comes to your site, will they find familiar markers to guide them around? Or will they be confused by the completely new experience?
What can you do to make your site new-user friendly? Brian’s new post on MarketingLand is full of great tips on things you can do to make your site more familiar and comfortable for brand new users. A few suggestions from his post:
- Make sure things work on your site the same way they work on other sites.
- Speak the language of your visitors.
- Give them a few options
Brian pulls some similar (and humorous) examples from his recent travels overseas, and illustrates how frustrating it can be to arrive somewhere new and be unsure of how to perform tasks that should be easy and commonplace.
Check out his entire post here on MarketingLand for an in-depth look at creating a user-friendly and familiar experience for your brand new site visitors.