Homepage Design: It’s Like a Multiple-choice Test

Homepage design and the multiple-choice test.

Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page.

What if I told you that, when a visitor reaches your homepage, to them it’s just like taking a multiple-choice test? They have a question and you offer choices.

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Does your homepage design punish visitors if they make the wrong choice? This is the purpose of those standardized multiple choice tests we’ve been taking since high school: if you guess, you are likely to get it wrong.

We don’t want to punish our visitors for guessing. We can attempt to eliminate the guessing, though.

In 8 Ways Your Home Page Is Like A Multiple Choice Test we explore the rules for designing multiple choice questions provided by the Scholastic website, and then see how these apply to our home page question: “Why did you visit our website today?”

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.