How Homeaway Shifted to a Testing Culture [INFOGRAPHIC]

Team, tech, process and scale: these are the primary components shared by Tania Shershin of Homeaway at the Which Test Won Live Event in Austin, Texas.

We captured the high-points of her presentation live in this instagraph infographic.

If you want to create a culture of testing in your organization, here is a roadmap to success.

Everyday Behavioral Sciences Webinar

The Results of 2 Years of Optimization

This is how it's done. Join Joel Harvey as he takes you through two years of optimization on a software subscription purchase funnel that delivered a 3.5x return on investment.

  • Price-point testing.
  • How to communicate value.
  • Increase trial conversion rates.
  • Use of social proof and risk reversal.

Don't miss this rare opportunity.

Post Signature

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Categories: AB Testing
  • Thanks for sharing this Brian, it is very interesting and I am sure that it will prove to be valuable.