We find out which half will work.
How can it be that a team with our experience, intelligence and good looks could be wrong so often? It’s a mystery to us.
The truth is, that the audience for any website is unique. Given two sites selling the exact same product, you cannot assume that what works on one will work on the other.
People are complex. Groups of people are only slightly less complex.
This is why our optimization process is so powerful. We let your visitors decide what works best, and they vote with their money or their contact information.
We call it the Conversion Catalyst.
Why We Win
We live by a few mantras at Conversion Sciences to guide our decisions.
No matter how smart we think we are, the only thing that matters is what gives your visitors a better experience on your site. Don’t get caught up in the words “better experience.”
Visitors vote with their dollars. A good experience is one in which more visitors find what they need, want, or think they want. The person we are trying to impress really is the person that counts the income.
It’s not that we’re humble, but testing has a way of humbling you.
We’d like to humbly offer to optimize your website.
Let us make your accountant smile.
You can get a free strategy session with a Conversion Scientist. We’ll help you see the possibilities for your visitors.
Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.