Getting Past the Bouncers in our Brains- Chinwag Psych Conference Presentation

Chinwag Psych Conf 2014

I have to admit, I was a little more nervous than usual presenting in front of an audience of psychologist-marketers.

You’ll see what I mean in the video.

Why would a Conversion Scientist be invited to speak at a Psych conference? Because our testing is designed to tell us things about your visitors that they cannot even explain themselves. This is why split testing is such a valuable tool. Visitors tell us what they prefer by how they act.

One thing testing has taught us is that there are bouncers in the human brain, and these bouncers must be dealt with before our messages will be processed and acted upon.

It’s just 20 minutes or so.

Hat tip to Roy H. Williams and the Wizard Academy for introducing me to the research I present here.

References

Thinking, Fast and Slow by Daniel Kahneman

Albert Mehrabian on Amazon

110 Point Ecommerce Checklist

Everyday Behavioral Sciences Webinar

Our Best Ideas for Ecommerce Websites

We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

This is what they told us.


  • 110 ideas in 17 pages
  • Full color examples
  • From the home page to the cart.

Keep this resource on your desk always.

Post Signature

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

  • This was the standout talk of the show for me – though I did have to leave before the end of the day so that may be doing others a disservice. Was great to meet you. Did you get my email by the way?

    • Mark, it was all downhill after my presentation… NOT. Thanks for the kind words.

      And, no, I didn’t get your email…