The days of “Launch and See” are over. No longer will marketers exhaust their budgets and then find out if it was money well-spent. Collecting behavioral data is easy, cheap, and fast.

Brian Massey will take you through the emerging digital design process, showing you where simple experiments will ensure that marketing campaigns go out the door with high conversion rates and fast ROI on the spend.

The Breakdown:

• 2:00 – Arrive, grab some coffee and a snack, get settled
• 2:15 – Presentation with breaks
• 5:00 – Q&A with beers, wine and sodas!