“We’ve got mCommerce covered. Sincerely, the rest of the world.”
What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate?
Would you be interested in knowing more about this segment? Worldwide venture capital firms are investing in this segment, more than any other right now.
Yes, it’s the mobile commerce segment, that portion of your visitors that will purchase from their phones, install apps for your marketplace and fuel the growth of all of our industries. Mobile commerce is exploding in the US, but this growth pales in comparison to other countries.
If you think mCommerce is important outside the US because they have more mobile users to begin with, you may be missing the point. All countries have a lot of mobile users, and that portion willing to buy on their phone or tablet is growing. While the rest of the world would like to see us resting on our desktop laurels, you can’t afford to oblige them, according to this infographic.
The global trend in online shopping favors mCommerce over desktop eCommerce. That’s not to say that eCommerce isn’t also growing – both mobile and desktop online shopping are steadily increasing, but mobile growth eclipses desktop with a projected growth that’s 300% greater than traditional eCommerce over the next few years.
mCommerce is such an international trend that you might be surprised to see that several of the top mobile retailers of 2014 are companies that would be unfamiliar to the average American shopper. (Though the number one retailer is hardly shocking.)
It’s true that this mobile trend is all over the world – some Scandinavian countries will see growth of over 50% – but there’s one part of the world that is seeing increases at an especially aggressive rate.
With China’s ever increasing role in our international economy, its number of mobile shoppers compared to other countries is to be expected, and the rest of Asia isn’t far behind.
We’ve spent a lot of time talking about why we like adaptive web design (AWD) better than responsive web design (RWD) for mobile websites, and one trend we are seeing is the tendency for successful mobile websites to look and behave like apps, so the popularity of apps over browser could signal a change in approach for some companies.
Check out the full infographic, courtesy of Coupofy.com.
Trina Bolfing is the Content Scientist at Conversion Sciences.