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I recently went to a website to buy a new keyboard for a laptop. I found the site with the right price and delivery and put the keyboard in my cart.
When I went to checkout, the first question on the billing form was Gender.
Why does an electronics part manufacturer need to know if I’m a man or woman?
It introduced enough doubt in my process that I left — I abandoned my order.
The unfortunate statistic is that 86% of visitors abandon forms of all kinds. It’s doubly heartbreaking when they do so in their cart, because that costs you ready buyers.
The eleven recommendations made here will set you on a path to reduce your abandonment rates. My favorites are:
5. Use a title that explains why the user needs to sign up
6. Show them their password (who said invisible passwords was a good idea?)
12. Put errors in an obvious place and make them visible.
To read the full article by Talia Wolf, visit 11 Steps for Creating the Best Converting Registration Forms.
How To Conduct A Conversion Optimization Experiment | Relative Bearing
Here’s the first line from this very helpful little post:
“0 sales! What? But we got 517 unique visitors this week!”
Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there’s another:
Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.
I predict good things for these folks.
To read the full article by Ethan Jones, visit Clearpath.
@sethgodin says “awareness isn’t a scalable problem to solve.” As website optimizers, we couldn’t agree more.
He continues, “The solution lies in re-organizing your systems, in re-creating your product or service so that it becomes worth talking about.”…or in making your website so intuitive that it isn’t worth complaining about.
Seth sums is up better than we could have ourselves, “When you produce something remarkable, more use leads to more conversation which leads to more use.”
To read the full article by Seth Godin, visit Seth’s blog.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.