- @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It’s almost conversion steampunk until you realize that we haven’t invented very much original.And we’ve left some smart ideas behind.Enjoy these nine tips and you should be able to find a free PDF of Hopkins’ book somewhere on the Web.If not, email me.
- When you place the logos of third parties on your site, you are “borrowing” the trust they have created for yourself. Such logos include client logos, website certified logos, associations you belong to, and even the credit card company logos found on checkout pages.Here is an interesting study on which common trust symbols are perceived as most trustworthy.
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