Website Optimization

Conversion Optimization Examples: Homepage Carousel vs None

Here are 3 conversion optimization examples of how to kill the “slider”. This is not a post about how carousels kill conversions.  They can, but it’s not about that. This post is about doing what’s best for the people who want to buy from you on your site. Every CRO and savvy eCommerce manager I…

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Finding Website Optimization Gems

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more…

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