Marketing Strategy

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How to Use Humor in Video to Increase Online Sales

Everybody wants to be the llmpany that came up with the brilliantly clever video or ad or Tweet that got shared by millions. The one where, if you dare to admit you haven’t seen it, everyone else at the party will jump on you demanding, “You haven’t SEEN it?” But here’s the thing: While there…

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Copyright Infringement-Things to Avoid on the Web [INFOGRAPH]

Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes.

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Reaching Millennial Generation C: 5 Ways to Connect and Convert

Toddlers have tablets built just for them, and elementary school kids have iPads and phones. Being connected is a way of life now, and that connectedness is starting at earlier and earlier ages. Where did it begin? With the Millennials – that 18-34 age group that, now in adulthood, is the first generation to have…

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How to Use Emotional Triggers to Increase Conversions

Mary Rose Maguire is the managing partner (with her husband) of Maguire Copywriting. Before she began her own copywriting agency, she produced copy in various corporate industries for over 25 years. The bulk of her copywriting experience has been produced for businesses selling to other businesses (B2B). She found that her clients had a terrible…

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How to Approach Bloggers about Guest Posting: Dos and Don’ts

When I first met Brian Massey, I had just attended a presentation he gave about his success with The Conversion Scientist Blog. I learned a lot during the presentation and was impressed by the analytics he shared about the blog’s readership and subscribers. I knew as soon as the presentation was over: I wanted to…

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The CRO + SEM Agency: Challenges and Opportunities

Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is calculated by dividing transactions (leads, sales or calls) by…

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storytelling in video

6 Ways Successful Videos Use Stories

In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The…

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UX vs. CRO the fight of the century

UX vs. CRO: Where Should You Spend Your Redesign Dollars? [WEBINAR]

You’ve decided it’s time to undertake a website redesign. Should you focus on improving UX (user experience), or should CRO (conversion rate optimization) be your priority?  Are they mutually exclusive?  Is there a time when one is more important than the other? On June 17th Sarah Jabeen from DiscoverSTEAM will be tackling this issue with…

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Get a 300% increase in conversions without redesigning your website

Map Out a 300% Conversion Rate Increase

In January a large property listing website announced they’d increased conversions by 300%. They’d significantly changed the site’s design and the way they searched for properties, delivering results by travel time rather than miles radius. In March a second property website announced a boost of 300% but this time no design change whatsoever. They started…

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Analytics: It's not just for data scientists anymore

Unalytics: Unconventional Analytics to Guide Your Decisions

What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t mean that you put on your lab coat and…

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How This Online Service Makes Smart People Feel Stupid [CASE STUDY]

Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. Founder Todd Cochrane hosted one of my favorite podcasts way back after…

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should you include video in your email marketing campaigns

What to Consider When Using Video in a Blog

Video helps your marketing. It’s not a very controversial statement, but for years now YouTube has been hovering around the number two spot of the most-used search engines, yet somehow video in online marketing still has a feeling of just emerging from its infancy. Despite that, marketers feel very comfortable using video for their own…

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Conversion Hotel Keynote: creating personas instead of relying solely on demographics to find target market

Why Your Visitors are Ignoring You: Personas vs. Demographics

The Brad Pitt Shuffle: we’d all like to think that our target market is pretty sexy.  It’s good looking, it has money, it has style.  If you’d like to keep up this charade because it makes you feel better, by all means. But if you’re ready to figure out why your marketing campaign isn’t working,…

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