Marketing Strategy

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How to Approach Bloggers about Guest Posting: Dos and Don’ts

When I first met Brian Massey, I had just attended a presentation he gave about his success with The Conversion Scientist Blog. I learned a lot during the presentation and was impressed by the analytics he shared about the blog’s readership and subscribers. I knew as soon as the presentation was over: I wanted to…

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The CRO + SEM Agency: Challenges and Opportunities

Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is calculated by dividing transactions (leads, sales or calls) by…

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storytelling in video

6 Ways Successful Videos Use Stories

In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The video went viral, with over 4 million views on YouTube in the first two weeks. The…

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UX vs. CRO the fight of the century

UX vs. CRO: Where Should You Spend Your Redesign Dollars? [WEBINAR]

You’ve decided it’s time to undertake a website redesign. Should you focus on improving UX (user experience), or should CRO (conversion rate optimization) be your priority?  Are they mutually exclusive?  Is there a time when one is more important than the other? On June 17th Sarah Jabeen from DiscoverSTEAM will be tackling this issue with…

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Get a 300% increase in conversions without redesigning your website

Map Out a 300% Conversion Rate Increase

In January a large property listing website announced they’d increased conversions by 300%. They’d significantly changed the site’s design and the way they searched for properties, delivering results by travel time rather than miles radius. In March a second property website announced a boost of 300% but this time no design change whatsoever. They started…

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Analytics: It's not just for data scientists anymore

Unalytics: Unconventional Analytics to Guide Your Decisions

What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t mean that you put on your lab coat and…

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How This Online Service Makes Smart People Feel Stupid [CASE STUDY]

Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. Founder Todd Cochrane hosted one of my favorite podcasts way back after…

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should you include video in your email marketing campaigns

What to Consider When Using Video in a Blog

Video helps your marketing. It’s not a very controversial statement, but for years now YouTube has been hovering around the number two spot of the most-used search engines, yet somehow video in online marketing still has a feeling of just emerging from its infancy. Despite that, marketers feel very comfortable using video for their own…

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Conversion Hotel Keynote: creating personas instead of relying solely on demographics to find target market

Why Your Visitors are Ignoring You: Personas vs. Demographics

The Brad Pitt Shuffle: we’d all like to think that our target market is pretty sexy.  It’s good looking, it has money, it has style.  If you’d like to keep up this charade because it makes you feel better, by all means. But if you’re ready to figure out why your marketing campaign isn’t working,…

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4 Revelations About Small Business in 2015

A new survey of 1,000 business owners and executives of small businesses has revealed their attitudes as we go into 2015. Dallas-based Wasp Barcode is a small business and took it upon themselves to survey their colleagues, finding out how small businesses felt about the coming year. As a small business, we took an interest…

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New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]

The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the kind of people who would have an informed…

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