Marketing Strategy

Do Online Reviews Really Matter?

Do online reviews really matter, and do they make a difference to your business? The answer is yes, they absolutely do. Consumers increasingly use reviews left by other consumers as part of their pre-purchase research efforts, and a bad review can have serious effects on your sales. Herd shopping psychology plays an ever effect on…

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Visualizing Your Marketing And Sales Process

When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet. Vizualize…

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Email Marketing Facts

With a limited amount of money in your marketing budget, spend it on things which are going to give you the best return on investment. These email marketing facts tell you why email remains a great way to spend your money. Unfortunately, many people wrongly think that this type of marketing is dead. The amount…

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Visitors Need Value Propositions

Your website visitors need value propositions because, given too many options, most people’s decision making process shuts down and they default to making no choice at all. Out on the internet, consumers have a million choices.  And most of the time, all of the choices look the same to consumers. This drives people crazy.  How…

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Why Contextual Marketing Is The Next Big Wave In Customer Conversion

Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific:…

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How Mobile Ecommerce Will Profit This Holiday Season [Infographic]

Mobile ecommerce is transforming online shopping, especially during the holidays. Here are some eye-opening statistics in an infographic. Most businesses are giving away their mobile visitors. Either they don’t provide a mobile-friendly experience or they have a responsive site that doesn’t give mobile visitors anything different. This is an opportunity for you. Mobile visitors will…

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Testing Email Can Be Misleading (How to Avoid Bad Decisions)

I’m fond of saying that AB testing, or split testing, is the “Supreme Court” of data collection. An AB test gives us the most reliable information about a change to our site. It controls for a number of variables that can taint our data. Things change over time. You might make a change to your…

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How Faces Influence Video Marketing

When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be…

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There no better brand experience than finding what you're looking for.

How Conversion Optimization is a Brand-Building Investment

We believe that conversion optimization is a brand-building activity. Conversion-based brand building works on the assumption that there is no better brand experience than finding what you are looking for. Includes an infographic on digital touchpoints.

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Conversion Optimization Tools Make You Leaner than Lean

Developing a Maximum Viable Non-Product (MVNP)

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript.

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