Lead Generation

8 Advanced Tactics For Increasing Your B2B Telephone Sales

Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts, more than doubling the difficulty of landing sales over the phone. But as you know, phone sales certainly aren’t dead. They just require a higher level of strategy…

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8 Proven Strategies For Increasing PPC Campaign Conversion

What if I invited you to go on a trip to nowhere? Sounds absurd doesn’t it? Without knowing the ultimate destination, you can’t just pack your bags and leave. The same is true with PPC. The ultimate destination of a PPC campaign is the conversion, and when it comes to getting new users in your conversion funnel, few…

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7 Value Proposition Changes that Delivered a 500% Increase in Leads

How would you find a 508% increase in leads from your most important landing page? Here’s how Comnio did it. What Makes Up Your Value Proposition I’m often asked questions like, “What would you test first on a landing page?” and, “What do you test on landing pages that most often increases conversions?” At Conversion…

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How to Design an Awesome Online Quiz to Drive Sales

In a previous article, we looked at five examples of companies that had success using online quizzes. We’ve seen the end result to each of these success stories and the marketing strategies they incorporated along with their quizzes, but what about the journey they took to get there? Without the proper guide, creating an effective…

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8 Posts That Affect Your Blog’s Organic Traffic

How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from…

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10 Ways to Accelerate and Improve Lead Generation

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t…

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A Formula for Rating Lead Quality [A Dating Landing Page]

As a scientist, I’m obsessed with data in every aspect of my life. I calculate wait times in lines based on number of customers and speed of the checkout clerk. I check multiple spreadsheets and websites to optimize cash back rewards and airline points before purchasing anything. So when I decided it was time to…

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Website Redesign Step by Step

This Website Redesign Got 250% More Leads Before it Was Finished

We recently began the split-testing process for a B2B ecommerce company. This is only remarkable because we signed this deal over a year ago. What happened to delay testing so long? A website redesign. The four-month redesign turned into a six month redesign and then into a 14-month redesign. This is not unusual in our…

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How to Growth-Hack Your Email List Using Exit-Intent Overlays

The other day we gathered for an email brainstorming session.  What followed was the usual list of half-baked metaphors: “Email is like fine wine, it gets better with age.” “Email is like styrofoam, it’ll take 10,000 years to break down.” “” We were repeating ourselves, but the point was clear: despite being 350 Internet years…

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What Advertisers Need To Know About Atlas – New Facebook Ad Network

Guest Post By Russel Cooke Facebook has a new advertising network that has some people worried about their personal data online. The new network, Atlas, uses data it collects from users on Facebook to serve ads on other websites based on what Facebook knows about its users. Facebook already uses personal data to serve up…

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The Formula That Makes LeadPages A Lead Generation Force

In this webinar Brian Massey sits with Tim Page, Conversion Educator At LeadPages who discusses the success of LeadPages and how the company processes over 3 million email optins each month. It’s no surprise that after 12 years testing and implementing sales marketing psychology, Tim’s team created one of the most effective, lead generation tools…

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Grow Your Email List With These Recommended Tools

How do you grow your email list quickly and effectively? Do you advertise on social media, use special list building software, or do you pray to the lead generation gods for better, quality leads? How many tools do you really need to list build? Maybe a dozen? 60 online marketing experts were asked a simple…

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