Landing Page Optimization

Why You are Frustrated with Your Landing Pages

One of my favorite online videos of all time imagines how Microsoft might have re-designed the original iPod packaging. The comments on YouTube indicate that this was actually made by Microsoft to illustrate the problem with Microsoft’s policies. MS iPod Parody Landing Pages go through the same process and end up completely missing their intended…

Read Post

Critiquing a College Break Landing Page with CrazyEgg

It’s graduation time and you know what that means; summer vacation! This is the perfect time for students to travel before getting back to school next semester or starting their careers. The big, bouncy brains over at CrazyEgg did a search for “best graduation getaway” and came up with this landing page to critique. Brian…

Read Post

Unconventional Landing Page Strategies and More – For Further Study

Brian has shared some great posts For Further Study this week: 13 Unconventional Landing Page Strategies To Increase Conversions I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will. 7…

Read Post

Universal Orlando Landing Page Review by Brian and Co.

Brian was among a group of five conversion experts that were given a mighty task by the crew at Crazy Egg; critiquing the landing page for Universal Orlando. Just a taste of the landing page in question…… I don’t want to spoil it for you, but rest assured – Brian and the other experts had…

Read Post

The Life of a Landing Page

It’s not easy being a landing page. It has one job and one job only; provide the customer with what they were promised from the ad or email or offer they clicked on.  It may be a single task, but it’s a huge undertaking for a single page. Being the first impression for a whole…

Read Post

Landing Page Optimization with Tim Ash

Tim Ash and Brian Massey talk about finding your customer creation equation in this installment of Landing Page Optimization on Webmaster Radio. My favorite quote from the discussion is, “There’s a big dumb bouncer in your brain.” Thanks for that, Tim.

Read Post

Unexpected Formulas Webinar September 28

Someone once said, “The definition of insanity is to pet a dog that is on fire.” Someone else once said, “The definition of insanity is doing the same thing over and over and expecting different results.“ “Every click is a promise you must keep.” On September 28, I’m going to keep you from doing the…

Read Post

Is Your Landing Page a .com or a …com?

My daughter was complaining about the ellipsis (also known as the “…”) and how it could be a very unhelpful bit of punctuation. As a teenager, she is quite astute at finding things to complain about. The ellipsis, she contends, requires the reader to fill in the thought hinted at by the little trio of…

Read Post

The Lovely Big Red Button

Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Ode to the Big Red Button It is a gift both wise and sage The big red button on my page It calls, it beckons without retort “Join,” “Add to…

Read Post

Send this to a friend