Landing Page Optimization

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A Landing Page for the Heart: Your Online Dating Profile [New Series]

You can’t get into website optimization without it leaking into the rest of your life. You see the world differently. At Conversion Sciences, we obsess about optimization and the affect on our lives is interesting. We tally the coffee orders of those in line ahead of us to help with your decision. We leave the…

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What to Optimize on your Landing Pages [VIDEO]

We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good. There are five kinds of things we look at when we are planning website tests. Are these issues on your site? Value Proposition and Messaging Credibility and…

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Neuromarketing Hacks, The Perfect Landing Page and More

What is The Conversion Scientist reading this week? Neuromarketing – A Simple Hack That Makes You MUCH More Persuasive If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog. Here’s a great example of how he uses research to deliver actionable advice to marketers and…

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How to Present a High-Converting Value Proposition [CASE STUDY]

The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions…

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What are You Really Selling on Your Landing Page? [CASE STUDY]

What is your landing page selling? You can answer this question in one of three ways:      It’s selling what I promised in an ad or email      It’s selling my company and its services      All of the above The right answer is number one. Number two is an About Us…

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Effective Luxury Landing Pages: Page Critique

Well-heeled travelers will enjoy a private guided tour of the world’s various wine-making regions. Colin Simpson of Into the Vineyard arranges these advantures for them. Into the Vineyard tours are tailored and personalized to the individual, setting themself apart from other packaged, run-of-the-mill wine vacations. Colin came to us with a landing page built on…

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Stress Free School Supplies

5 Components of a Landing Page for a “Cold” Email List: A Critique

There are few challenges more daunting than mailing to a purchased email list. In fact, I usually recommend against it. Nonetheless, it is often the only way to access a specialized audience, and list purveyors continue to lie about the value of their list. If you are creating landing page for an offer to a…

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My Most Popular Landing Page Presentation LIVE Online

My presentation “The Chemistry of the Landing Page” has been seen by thousands of (lucky?) marketers and business people. I think it’s one of my best. The reason I think it is so popular is that it’s different every time. Each time I do it, I critique a different bunch of actual landing pages. I…

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Get the Formula to Fix Your Landing Pages

You have a website and an amazing product or service, but you just aren’t getting the conversions. So, what is going on? Visitors may not know how to buy your product or service. Maybe they do not quite understand what you do, or they may simply need you to tell them what they need to…

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Landing Page Science Goes Mainstream on Huffington Post

John Fox, the Founder and President of Venture Marketing, interviewed Brian Massey, The Conversion Scientist, for his article, Anatomy of a Successful Landing Page, that appeared on Huffington Post. Brian boils things down to two main purposes of a landing page:      You must keep the promise you make.      You must entice…

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MarketingProfs PRO Seminar: Chemistry of a Landing Page

If you miss the mark when creating your landing pages, you could lose a visitor or potential customer – forever. As scientists, we study reactions using our Periodic Table of Website Optimization Elements. We understand the science behind landing page optimization. [View the story “MarketingProfs PRO Seminar: Chemistry of a Landing Page” on Storify]

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Discover the Chemistry Behind a Successful Landing Page [Infographic]

Is your landing page converting? Is it converting well? Do you know why? Do you know why not? You can get wrapped around the axel, obsessing over the all of the things we recommend here at Conversion Sciences. Is this the right font? Is the color theme too loud, not loud enough? Too many options?...

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Landing Page Optimization with Tim Ash

Tim Ash and Joel Harvey talk testing screw-ups and “with and without” tests. Find out if there is a lab at Conversion Sciences called the “QA-tion Station” and how many Igloos Joel has built in the latest installment of Landing Page Optimization on Webmaster Radio. Subscribe

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