Ecommerce

Make Ex-Amazon Prime Members Your New Loyal Customers

In May, Amazon announced one of its most significant changes to ever impact Amazon customer service – a steep 20% increase to the annual fee for Amazon Prime members. Amazon began rolling out the increase to renewing Prime members on June 16th. According to a recent survey by Effective Spend, 54% of Prime members are…

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Conversion Optimization Examples: Homepage Carousel vs None

Here are 3 conversion optimization examples of how to kill the “slider”. This is not a post about how carousels kill conversions.  They can, but it’s not about that. This post is about doing what’s best for the people who want to buy from you on your site. Every CRO and savvy eCommerce manager I…

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Do Online Reviews Really Matter?

Do online reviews really matter, and do they make a difference to your business? The answer is yes, they absolutely do. Consumers increasingly use reviews left by other consumers as part of their pre-purchase research efforts, and a bad review can have serious effects on your sales. Herd shopping psychology plays an ever effect on…

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The Complete 110-Point Ecommerce Optimization Checklist You’ve Been Waiting For

You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? At Conversion Sciences, we have a checklist that our team goes through when evaluating a new client website, and today, we’re going to share that checklist with you. This checklist includes virtually everything…

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A Comprehensive Guide To Increasing Conversions With User Reviews

You already know that online reviews are a big deal. But what you may not realize is that you have a TON of available options for taking control of your user review profile. There are some insanely effective ways to acquire and harness user reviews in 2017, and the businesses that are utilizing these strategies…

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The 3 Most Effective Marketing Strategies For Ecommerce Businesses

Ecommerce is a now a $2.35 TRILLION pie. It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization. For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first…

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Is converison optimization a real science Brian Massey on ecommerce.

Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

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It’s Too Late to Optimize

For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s…

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Instagram vs Facebook: Which brings you more money

Is Instagram More Powerful Than Facebook for eCommerce? [Infographic]

You can find the most inane demographic information about Facebook users, the amount of time they waste on the site, how many of them are grandmothers, where to find a browser extension that will make all of those pictures of your friends’ kids turn into pictures of cats, and lots of other quasi-useful information that…

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Turn a 10 Second Ecommerce Transaction into 10 Minutes

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked…

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How to Drive eCommerce Sales Without Discounting [INFOGRAPHIC]

During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thirds. Offering discounts during the holidays kind of seems like a given. Everyone does…

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Driving eCommerce Sales Through Online Quizzes

Online Sales have a growth rate that’s 10 times more than their brick and mortar counterparts. This in turn encourages retailers to do everything they can to optimize their selling capabilities. With an emphasis on driving e-commerce sales, finding new and innovative ways to spur online sales requires an effective strategy. If BuzzFeed hasn’t made…

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mCommerce is Growing at 300 Percent the Rate of eCommerce

Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate? Would you be interested…

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