Conversion Optimization

4 Straightforward Ways To Increase Customer Retention

If you’ve listened to any of the top conversion experts lately, you’ve likely noticed them distancing themselves from the word “conversion”. While the goal of “conversion optimizers” is ultimately to increase revenue, the term is often misinterpreted in a market where acquisition receives an unhealthy level of focus. Today, we want to spend a little…

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Market Validation Techniques: Should I Invest In That?

Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I speak and write about the abundance of inexpensive data available to us to make such decisions. Here’s how you can use…

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Competitive Analysis: How To Find & Analyze Your REAL Competitors

Competitive analysis is competitive advantage. What if you knew exactly what each of your major competitors was doing to attract, convert, and retain new customers? You knew which channels were bringing them the most customers. You knew how real customers were engaging with their websites. You knew how customers were being onboarded, retained, and upsold. Now forget…

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I Tested 20 Content Promotion Strategies And Found 3 Big Winners

Today, I’m going to shed a spotlight on the topic of content promotion. It’s one thing to have nobody read that 500 word post you just threw up to meet a deadline. It’s another thing entirely when you invested $1,000 into a world class resource and you’re still seeing a flatline in analytics. You know…

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Social Commerce Is Changing The Ecommerce Game… Kinda Sorta

Here at Conversion Sciences, we tend to focus a lot on website optimization, but in 2017, your website isn’t your only option for driving sales. Over the last few years, social media sites have begun building ecommerce solutions directly into their platforms, allowing businesses to attract and sell to their target audience directly through their…

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Behavioral Science & Analysis: How To Turn Psychology Into Sales

If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of…

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How To Persuade Landing Page Visitors To Convert

They came. They saw. They left immediately and never returned… You’ve worked very hard to get visitors to your landing page. You’ve probably spent a lot of money as well. And while you are ready to sell to them now, you might be getting ahead of yourself. If you want customers to push your buttons, you…

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The 6 Rules of Behavioral Data Built Into All of Us

We all make decisions every day based on what other people are doing. You are wired to navigate the world using behavioral data. When you check Facebook to see how many people like and comment on your most recent post, you’re using your built-in behavioral know-how. When you select a movie based on the Rotten…

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How To Create Testing Hypotheses That Drive Real Profits: 8 Simple Steps

We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a…

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5 Extreme Personalization Examples That Actually Worked

Extreme personalization works… but it’s hard work. We know that the more narrowly our marketing is focused, the more likely people are to respond. The most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and technology, however, several companies have been able to utilize extreme personalization at scale, and…

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5 Essential Qualities of a High-Converting Promotional Video

What’s the first thing visitors see when they come to your site? If the answer isn’t a promotional video, you are probably missing out on a sizable chunk of conversions. In addition the broad trend of increased video consumption – projected to reach 80% of all web traffic by 2019 – promotional videos in particular are…

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Facebook Ads Simplified: If You Aren’t Cooking With Tofu, You’re Losing Money

Facebook advertising is becoming the premier B2C online sales platform. The numbers don’t lie—Facebook raked in $27 billion (with a “b”) in ad revenue in 2016. And it’s not hard to see why people are flocking to the platform for their B2C marketing needs—it has vast consumer data through the Open Graph, innovative ad units, and…

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