Conversion Optimization

7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner

Note: The following copywriting tricks are reprinted from the ebook 21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions. You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these 7 conversion copywriting hacks. They’re quick and easy. And…

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Finding Website Optimization Gems

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more…

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Email Marketing Facts

With a limited amount of money in your marketing budget, spend it on things which are going to give you the best return on investment. These email marketing facts tell you why email remains a great way to spend your money. Unfortunately, many people wrongly think that this type of marketing is dead. The amount…

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GDPR Compliance: Are Your CRO Tools Ready?

Check Your CRO Toolbox for GDPR Compliance

Dennis van der Heijden has researched the implications of GDPR compliance on a variety of tools that we use everyday to optimize websites. He covers conversion rate optimzation (CRO) tools that include workflow, digital analytics, form analytics, heatmap, session recording, on-site surveys, QA, performance optimization, and A/B testing tools. Sure, GDPR is complicated—but here’s one…

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Visitors Need Value Propositions

Your website visitors need value propositions because, given too many options, most people’s decision making process shuts down and they default to making no choice at all. Out on the internet, consumers have a million choices.  And most of the time, all of the choices look the same to consumers. This drives people crazy.  How…

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Live Chat for Business. It's not just B2C anymore

Live Chat for B2B Conversion Optimization

It may not seem intuitive business to business brands to implement live chat for B2B conversion optimization. But live chat is no longer only reserved for B2C brands. While Live Chat hasn’t become popular with B2B decision maker just yet, more organizations are adopting this rich media tool to support their conversion optimation efforts. Live…

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Optimize for Buyer Intent to Increase Conversions

It can be dangerous to delay asking for the sale on your website. Optimizing for buyer intent helps you ask at the right time. You should hire me. I’m good at what I do, have helped some pretty awesome companies achieve killer results, and I reckon I could help you achieve similar levels of success….

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Selling Niche Products Ecommerce like Etsy

10 Profitable Lessons On Selling Niche Products from Etsy.com

Etsy.com is good at selling niche products. Here are 10 ideas you can apply to your ecommerce site. As of November 2017 the Etsy marketplace had 31 million active product listings, created by 1.9 million unique sellers. At any given time, there are between 20 to 25 million active buyers on the site, and consumers purchased…

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10 Conversion Lessons For Online Retail from Amazon

Discover the retail conversion lessons we can take from Amazon, and the science behind their success. With 38.1% of total eCommerce sales in 2016, Amazon.com is the definitive king of online retail. The next closest competitor trails at just 7.8%. What does this mean for us? It means Amazon is where we should be looking…

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Which Pictures Convert Best? Your Guide To High-Converting Images

It’s said that a picture is worth a thousand words, but too often, we use them as nothing more than a design element on our sales pages. When used poorly, images work against us, but when used correctly, they can do things in our customers’ minds that our copywriting cannot. In the next 10 minutes,…

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10 Proven Ways To Immediately Optimize Your Pricing Page

Yes, I’m very interested in purchasing your product, and I just clicked the button taking me to your pricing page. What does that mean? It means the $50 you invested in finding me and getting me to your landing page paid off. It means the $1,500 you invested in creating a high-converting landing page did…

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How To Write An Author Bio: 7 Byline Examples Turning Readers Into Leads

Creating quality content is challenging. You have to find a unique angle on an often well-covered topic. You have to research data to back it up. You have to create a compelling headline. You have to create curiosity in the opening, polish your grammar, get the tone right, yada yada … all this while fitting the…

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4 Straightforward Ways To Increase Customer Retention

If you’ve listened to any of the top conversion experts lately, you’ve likely noticed them distancing themselves from the word “conversion”. While the goal of “conversion optimizers” is ultimately to increase revenue, the term is often misinterpreted in a market where acquisition receives an unhealthy level of focus. Today, we want to spend a little…

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Market Validation Techniques: Should I Invest In That?

Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I speak and write about the abundance of inexpensive data available to us to make such decisions. Here’s how you can use…

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