What if George Carlin had riffed on behavioral targeting?
In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an invisible Pixel and something called a Cookie. Then the marketers, advertisers, publishers, scientists and statisticians go to work on the data, divining what they can from it about you and what ads you want to see.
Try as I might, I’m no George Carlin. Here’s the real deal. Warning: Explicit Language