trina.bolfing

Bio

Trina Bolfing is the Content Scientist at Conversion Sciences.

On The Web:

Posts by trina.bolfing:

Correlation, Causation, and Their Impact on AB Testing

Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana. This powerful Category 3 hurricane took 112 lives,…

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Category: AB Testing

3 Very Different Meanings of the Word “Redesign”

Everyone keeps telling you it’s time to do a website redesign, but are you falling prey to one of these miscommunications?

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Your Ecommerce Return Policy, Farting Hippos, Poor Web Design

We found stories about writing an ecommerce return policy, clickbait headlines, and a humorous look at one poorly designed website.

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Why We Need CRO and Personality Traits of CRO Experts

What are the Conversion Scientists reading these days? Forbes: Why CRO Is Absolutely Essential in 2015 Forbes doesn’t mince words when talking about CRO. Author Niel Patel has built several online businesses, including CrazyEgg and KISSMetrics. He would know. The article starts off with a great insignt: “Conversion optimizaiton works.” So, how did you do this year?…

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Is Instagram More Powerful Than Facebook for eCommerce? [Infographic]

You can find the most inane demographic information about Facebook users, the amount of time they waste on the site, how many of them are grandmothers, where to find a browser extension that will make all of those pictures of your friends’ kids turn into pictures of cats, and lots of other quasi-useful information that…

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Turn a 10 Second Ecommerce Transaction into 10 Minutes

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked…

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How to Drive eCommerce Sales Without Discounting [INFOGRAPHIC]

During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thirds. Offering discounts during the holidays kind of seems like a given. Everyone does…

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Mobile Best Practices can be Huge Mistakes

What is a best practice? Commercial or professional procedures that are accepted or prescribed as being the most effective. It’s something that works much of the time in similar situations. What is a conversion insight? Conversion optimization is finding the unique things on your unique site that drive your unique visitors to do more of…

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Build a Landing Page with a 50% Conversion Rate [Webinar]

Talking about landing pages that convert is one of a Conversion Scientist’s favorite conversation topics. It’s even something that plays a huge part in their dating lives, and one of Conversion Scientist Brian Massey’s most popular presentations is still the Chemistry of the Landing Page. Your Conversion Rate Will Make or Break Your Campaigns Conversion…

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Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate? Would you be interested…

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The Conference Where it’s OK to Get Emotional

Does it pay to criticize Google? Probably not. But Brian Massey thinks that Google is doing website owners a disservice by almost forcing them to move to responsive web design (RWD) to support a “mobile friendly” website. Here, Brian says “It’s an irresponsible policy for many reasons.” In private, he says Google is scaring businesses…

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Category: News & Events

Data Reveals Shocking Truth: Men and Women Shop Differently [INFOGRAPHIC]

If it’s backed by data, it’s not sexist. At least that’s what we tell ourselves. If the data says it’s true, it’s not stereotyping. We all know men and women shop differently. Except when they don’t. So this daring infographic, conspiring with the numbers to perpetuate some of our favorite stereotypes definitely caught our eye….

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Exclusive Mobile Design Insights from Dozens of Split Tests [Webinar]

The Mobile Web is still in its infancy.  Today, alleged “mobile best-practices” are nothing more than successful desktop strategies scaled to a smaller screen.  But people behave differently on small-screen devices than they do when they are sitting at a computer. Conversion Sciences has begun to see what Mobile Web 2.0 will look like. Having…

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Building a Website Optimization Business [AUDIO]

Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading his business. Brian talks about client negotiations, how he feels about his employees (hint: nothing but good feelings!),…

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UX vs. CRO: Where Should You Spend Your Redesign Dollars? [WEBINAR]

You’ve decided it’s time to undertake a website redesign. Should you focus on improving UX (user experience), or should CRO (conversion rate optimization) be your priority?  Are they mutually exclusive?  Is there a time when one is more important than the other? On June 17th Sarah Jabeen from DiscoverSTEAM will be tackling this issue with…

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