Shelly Koenig

Posts by Shelly Koenig:

7 Social Media Marketing Trends [INFOGRAPHIC]

Social Media Examiner shares this incredibly informative infographic detailing social media marketing trends that you can put into action today.

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Social Commerce: Which Social Media Platforms Drive the Most Sales? [INFOGRAPHIC]

Do Facebook posts, Tweets, and YouTube videos convert anything into sales? Are we wasting our time? Is there really any point in social commerce at all? To better understand how social media is impacting the eCommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. In the process, they…

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Bryan Eisenberg Explains Amazon’s Relentless Customer-Focused Optimization [INFODOODLE]

We have all done it. We have a purchase in mind. We drive to the store, any store, and focus all of our attention on completing this mission successfully. We wander aimlessly around crowded aisles and end caps stuffed with closeouts and uncategorized “junk”. Giving up the scavenger hunt, we now look for a customer…

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An Insider’s View on Visual Marketing – Get Your Own Gimmick

For The Conversion Scientist, it is very simple: Create a hook and use it everywhere. Speaking engagements, your website, your social media profiles, webinars, podcasts, the movies, grocery shopping. Well, maybe not everywhere. Brian Massey devised an inventive way to exaggerate the serious nature of his business without compromising its integrity. With science on the…

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Get the Formula to Fix Your Landing Pages

You have a website and an amazing product or service, but you just aren’t getting the conversions. So, what is going on? Visitors may not know how to buy your product or service. Maybe they do not quite understand what you do, or they may simply need you to tell them what they need to…

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Conversion Killers Exposed [INFOGRAPH]

There is a lot of ugly in this infograph, ugly truths about conversion killers. What is it that is keeping your visitors from converting into buyers? Why are your shopping carts empty and left circling  in the wind? You might be shocked at some of the statistics that CWCS discovered while creating their awesome infograph….

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MarketingProfs PRO Seminar: Chemistry of a Landing Page

If you miss the mark when creating your landing pages, you could lose a visitor or potential customer – forever. As scientists, we study reactions using our Periodic Table of Website Optimization Elements. We understand the science behind landing page optimization. [View the story “MarketingProfs PRO Seminar: Chemistry of a Landing Page” on Storify]

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How to Budget for Conversion Rate Optimization

More and more companies are putting Conversion Rate Optimization (CRO) into their online marketing budgets. You should, too. CRO — or website optimization, or revenue optimization — increases revenue, leads and subscribers. It also decreases the cost of all of your marketing. It reduces your acquisition cost by turning more visitors into leads and buyers….

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President’s Money Marketing Math [Infograph]

  George Washington. Abraham Lincoln. Ulysses S. Grant. Alexander Hamilton. Benjamin Franklin. Andrew Jackson. We know their names. We know what they have done for the United States of America. Some were great Presidents who led the United States through epic battles, others broke through the barriers of segregation. One was the very first US…

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Brian Massey, Beyond the Lab Coat [AUDIO]

The original Conversion Scientist sat down with host of the Big Value Big Business podcast, James Lynch, to discuss everything from how he makes a terrible employee, to finding your own gimmick, to the inter-workings of a conversion scientist. Some highlights from the interview include:      Brian spends a great deal of his time,…

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Austin, Texas: The Conversion Capital of the World [SlideShare]

In case you have not heard, Austin announced themselves as “The Conversion Capital of the World” this past February. Much to the dismay of Vancouver and surprisingly, the mayor of Sochi, Anatoly Pakhomov, who flat out denies Austin’s existence altogether. Who knew so many people would be up in arms over what is obviously a…

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Content Marketing Barriers: The Subject Matter Expert Problem

How to tap into the brains of your subject matter experts. How to tap into the brains of your subject matter experts. As marketers, most of us are not masters of the products or services we are tasked with marketing. Sure, we’re smart and are fast learners. But, we’re relegated to the world of positioning,…

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Alaskan Discount Store Experiences Real Shopping Cart Abandonment

Women’s Bay, Alaska – 98% of Shoppers abandon their full shopping carts. In an event termed, “Reality imitating the Internet,” a trove of shoppers left shopping carts full of merchandise at the checkout counters of this small Alaskan discount retailer. “Everything seemed fine, “ said store owner Edsel “Mac” Jones. “They were shopping, comparing prices,…

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President’s Day Marketing Money Math

Presidents day is a great day to talk about money, because so many of our most awesome presidents are on US bills. If you’re on a bill, you are the president of legal tender in our book. When we think of the kinds of data we use to make decisions, there is $1 marketing math…

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Category: Web Analytics

Ode to the Big Red Button – A Love Story

Valentine’s Day is an emotional time, even for a Conversion Scientist. It is a time in which we, like so many people in love, celebrate beautiful relationships. It’s a time to stop seeing our visitors as “traffic,” “visits,” “bounces,” or “conversions.” We dispense with talk of hypotheses and statistical significance and turn instead to those…

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