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Facebook Ads Simplified: If You Aren’t Cooking With Tofu, You’re Losing Money

Facebook advertising is becoming the premier B2C online sales platform. The numbers don’t lie—Facebook raked in $27 billion (with a “b”) in ad revenue in 2016. And it’s not hard to see why people are flocking to the platform for their B2C marketing needs—it has vast consumer data through the Open Graph, innovative ad units, and…

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