Kristi Hines

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Posts by Kristi Hines:

How an A/A Test Gives You Confidence

An A/A test ensures that the data you’re getting can be used to make decisions with confidence. Here’s how to run an A/A test.

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Category: AB Testing

4 Types of Useful AB Testing Tools You May Not Realize You Have

Ready to start building your CRO toolbox? These four AB testing tools may already be in your arsenal – you just don’t know it yet.

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9 Imaginative Approaches to AB Testing Your Landing Page

If your conversion rates have plateaued running all the usual AB tests, these 9 creative AB testing ideas could be the key to your success.

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