jini

Posts by jini:

5 Extreme Personalization Examples That Actually Worked

Extreme personalization works… but it’s hard work. We know that┬áthe more narrowly our marketing is focused, the more likely people are to respond.┬áThe most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and technology, however, several companies have been able to utilize extreme personalization at scale, and…

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