Jini Maxin is a senior writer at OpenXcell – a top Mobile App Development Company. She has a masters degree in Journalism and Mass Communications and is a frequent contributor to several online publications and websites. Her favorite pastimes include reading books (fiction & non-fiction both) and introspecting. Get in touch with her on Linkedin and Twitter.

Posts by jini:

5 Extreme Personalization Examples That Actually Worked

Extreme personalization works… but it’s hard work. We know that the more narrowly our marketing is focused, the more likely people are to respond. The most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and technology, however, several companies have been able to utilize extreme personalization at scale, and…

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