Craig Andrews

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Why Conversion Optimizers Should Think Like a Marine

Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” But to be a…

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Scarcity and Optimization: The Monopoly Web Page Strategy

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players…

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My Internet Marketing Oedipus Complex

This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Internet Marketing more than 2 millennia before the internet. The play’s hero had a tragic flaw that plagues all of us. It is our Internet…

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