26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner Mar 21, 2013 09:38 am Comments: @smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages. Unfortunately, we often resort to what […]
For a list of events where you’ll find Brian Massey speaking, visit our Events page.
Let’s be honest; Brian is a bit biased on this subject. After all, he’s not just a conversion optimizer, he’s THE Conversion Scientist. But that doesn’t mean he isn’t right. If you are currently spending money on a PPC campaign, there is no reason not to use a part of that budget to bring in […]
What Spending $252,000 On Conversion Rate Optimization Taught Me Feb 23, 2013 11:10 pm Comments: @neilpatel While it may sound self-serving to share with you an article on why you should spend money with a company like ours, a conversion optimization company, I think you’ll find the points made by Neil Patel are a great […]
Brian was among a group of five conversion experts that were given a mighty task by the crew at Crazy Egg; critiquing the landing page for Universal Orlando. Just a taste of the landing page in question…… I don’t want to spoil it for you, but rest assured – Brian and the other experts had […]
PayPal is a preferred method of payment for many of your visitors. Even if you’ve got a merchant account and gateway all setup, you should consider PayPal as an alternative source. However, measuring transactions through PayPal is problematic. Or it was? For more on ecommerce checkout strategies, see Mobile Ecommerce Checkout: Maximizing Conversions
Will you be in Austin on Thursday, February 21st? If so, you should head over to Pubcon Austin to hear Brian speak. There’s really no better way to spend a Thursday afternoon. Brian will be speaking with Khalid Saleh (moderated by Peter LeShaw) on conversion rate optimization. Or, as Pubcon says….. “You may have figured […]
In the world of sales funnels, acronyms rule. There’s the classic AIDA (Attention, Interest, Desire, Action) and the popular AILSB from Brad Geddes (Awareness, Interest, Learn, Shop, Buy). People have reversed, flipped, twisted, and backflipped the formulas, but for the most part, they stay pretty close to that theme. Surely you think there’s no need […]
INFOGRAPHIC Crafting the Subject Line that Gets Your Email Read – Litmus We’ve seen in email tests that subject lines can have implications far beyond the open rate. We’ve seen two identical emails with identical landing pages have the same open rates and the same click-through rates (CTR), but one generated more sales than the […]
Nine conversion techniques from the 1920s to try today | Econsultancy Jan 23, 2013 08:11 pm Comments: @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It’s almost conversion steampunk until you realize that we haven’t invented very much original.And we’ve left some smart ideas behind.Enjoy these nine tips and […]
